Tideford Organics Unveils New Look

We’re thrilled to announce the launch of our refreshed packaging design. The new look brings a bold, vibrant, modern update to our much-loved soup range, including the popular Indian Lentil and Spinach Dhal.

We’re committed to creating great-tasting, plant-only soups, with recipes inspired by cuisines from around the world. The new design emphasises our flavour first positioning with “Rudy the foodie”, the new flamboyant brand ambassador, featuring proudly alongside fresh ingredients on each pot.

The new design is both visually appealing and functional, with a clearer layout to help customers easily identify their favourite flavours and make healthier choices.

“We are really excited about this new chapter for Tideford,” said Susann Tandy, Tideford Senior Brand Manager. “Our new packaging is a celebration of what we stand for: flavoursome food that’s good for you. We can’t wait for our bold new look to hit the shelves and to engage with new and existing customers.”

The newly packaged soup range is available in Waitrose, Ocado and selected Tesco stores, making it easy for shoppers to pick up their favourite Tideford soups. Whether you’re a long-time fan or trying Tideford Organics for the first time, you can find a wide variety of tasty flavours, from a gently spiced Indian Lentil and Spinach Dhal to a zingy Thai Green Vegetable.